Challenge:
In ten days, create an energetic, original show open for the CEO’s address to conservative Japanese investors and press at the Annual Shareholders Meeting.
Results:
A Handcuffed international effort that yielded an impressive graphic design that NISSAN now uses for additional media channels, including YouTube and Twitter.
Driving Confidence
Creative Strategy:
We base-camped our Creative Director at Nissan’s global headquarters in Yokohama to participate in internal dialogues relating to the Shareholders Meeting— this ensured seamless communication as the event’s messaging framework was being created.
Strategy in Action:
Nissan required that we only use in-house photography assets for the video. This initially felt like a creative restriction, but it became the project’s biggest strength and fostered a more exciting creative path. We used Parallax treatments and motion graphics to add dynamism to stock imagery.
This project’s compressed timeline required cross-cultural coordination between Handcuff’s four offices as well as a 24-hour workflow between our editors in Japan and Amsterdam, and our Seattle-based designer. We delivered this piece on-budget and ahead of schedule.
Production Stills
CASE STUDIES
