Challenge:
Add a comedic element to Michael Dell’s OracleWorld address. Oh, and can you include CEOs from Microsoft, Oracle, Intel and EMC, too?
Results:
The supermarionation Dell Tech Force became a cult phenomenon and “the most anticipated IT action adventure of the year,” three years running!
Videos went viral post-event, and received a tremendous amount of press coverage.
Tech Force, The Legend
Creative Strategy:
To create an unanticipated tone that would resonate with an audience of 10,000 people—while setting Dell apart from other OEMs that were presenting during the conference.
Strategy in Action:
Since timing of OracleWorld aligned with the release of the movie Team America, our approach was to integrate the current cultural dialogue and to harken back to the TV show Thunderbirds.
Our messaging strategy captured the sense of teamwork and partnership typified by the Oracle ecosystem. We supplied full creative direction for the storyline, puppet creation, video show open, as well as stage presentation graphics and on-site speaker support for Michael Dell.
Production Stills
CASE STUDIES
