Challenge:
Clearly articulate Deloitte’s overarching vision behind its Digital in Retail strategy, and position their principals as thought leaders.
Results:
A stunning vision video—leveraged throughout multiple platforms including website, sales presentations, live events, and trade shows.
Digital is Business
Creative Strategy:
Retailers are savvy. Talking heads turn them off. To ensure the audience “got” the power and magic of Deloitte’s vision, we bolstered our message with clean and clear digital imagery and graphics.
Strategy in Action:
We developed a dynamic visual treatment using heavy motion graphics and infographics for key metrics and messages.
Our early involvement with Deloitte Digital’s messaging strategy enabled us to articulate its key digital-integration differentiation–accurately and enthusiastically.